Adaptive music for live broadcast

Live broadcast.
Post-produced results.

We love adaptive music. A few years ago, we wondered: could we bring our adaptive music skills from game music into live broadcast? SVT took a chance on the idea for Eurovision 2024, and the ARC AMS journey began.

Since then, we’ve developed it year by year into a flexible music system for live productions. Next up: Eurovision Asia's Grand Final in Bangkok on November 14!

E & J
Adaptive music in live production
Eurovision Song Contest Asia 2026 artwork

ESC Asia 2026

Adaptive music throughout the show and voting, responding to key moments through a combination of manually controlled cues and triggers from graphics and production cues.

Eurovision 2025 stage in Basel

ESC 2025

Adaptive music for voting, tailored to ESC 2025’s audio identity. Hear it in the jury voting or public voting.

Eurovision 2024 stage with United by Music display

ESC 2024

Introducing adaptive music to Eurovision voting for the first time ever. Hear it in the jury voting or public voting.

Junior Eurovision 2025 stage

Junior Eurovision 2025

American Song Contest project artwork

American Song Contest

RAGE 2 project artwork

RAGE 2

Fråga Lund project artwork

Fråga Lund

Music, poetry and video installation at Oslo Opera

Oslo Opera installation

Frankenstein theatre production

FRANKENSTEIN

Let’s Dance project artwork

Let’s Dance

Hello Mello project artwork

Hello Mello

100 Knivar project artwork

100 Knivar

TOSS! project artwork

TOSS!

Built for live moments.

Live TVStreamingSports & EsportsAward showsTheatreIRL Immersive events

Live productions run on unpredictable timing. ARC AMS solves the musical challenge by adapting to timing changes with seamless transitions that preserve flow and structure. Musical planning, live control and connected cues come together in a system tailored to your production.

From live broadcasts and streaming to theatre and award shows, adaptive music follows the action and shapes how it feels.

01 / FLEXIBILITY

Musical flexibility

Voting takes longer than expected? The music adapts seamlessly to the extra time.

02 / EMOTION

Shape the emotion

A result is about to be revealed? Build tension, hold the moment, then let the music resolve.

03 / CONTROL

Plan ahead. Adapt live.

Prepare for different outcomes. Shape the music in the moment.

04 / CONNECTION

Connected to production

Send and receive cues and control signals across a wide range of production protocols.